Comprehensive analysis of sales performance, profit optimization, and business intelligence insights
$45.7M
$12.3M
27.0%
98,765
The dataset contains comprehensive financial metrics including sales by segment, monthly trends, product performance, geographical distribution, and discount impact analysis.
Analyze the distribution of sales across different customer segments.
Track sales performance over time to identify seasonal patterns.
Compare revenue and profit margins across product lines.
Identify regional performance and market penetration.
Analyze how discount strategies affect profit margins.
Identify the most and least profitable products and segments.
Identify unusual patterns in sales data that may indicate issues.
Analyze market trends to identify expansion opportunities.
$462.50
8.5%
Government
Carretera
Canada
15.7%
Government segment leads with $15.7M in sales, followed by Midmarket at $12.3M. Channel Partners segment shows the lowest sales volume.
Sales show consistent growth throughout the year with a notable peak in December. Profit follows a similar trend but with higher volatility.
Carretera is the top-performing product with $15.7M in sales, while Amarilla has the lowest sales volume at $3.6M.
Canada leads with $15.7M in sales, followed by Germany at $13.5M. The USA shows the lowest sales among the tracked countries.
Higher discount levels correlate with lower profit margins. Non-discounted sales maintain the highest margin at 29.8%.
Carretera has the highest profit margin at 32.5%, while Amarilla has the lowest at 15.4%.
There's a strong positive correlation between sales volume and profit, though some segments show better efficiency than others.
Approximately 7% of transactions show anomalous patterns that may require further investigation.
Product type and discount level are the most important factors in determining profitability, followed by customer segment.
Enterprise segment and European markets present the highest growth potential based on current trends.
Based on current trends, sales are projected to grow by 18% in the next quarter, with the Enterprise segment showing the highest growth potential.
Focus on expanding high-margin products in underpenetrated markets and optimize discount strategies for better ROI.